According to George & Jerry, “There are four fundamental functions of management i.e. Issuance of proper instructions or orders does not necessarily ensure that they will be properly carried out. A plan is a future course of actions. Planning, Organizing, Staffing, Directing and Controlling. It is the process of bringing together physical, financial and human resources and developing productive relationship amongst them for achievement of organizational goals. Through this principle the management recognises the importance of an informal organization. – Dale, “Directing involves determining the course, giving orders and instructions and providing dynamic leadership”. Supervision is an important component of the function of directing. There is no standard definition of the term ‘personnel management’. Directing is a complex function as it deals with employees whose behaviour is unpredictable. Through the ispatguru.com website I share my knowledge and experience gained through my association with the steel industry for over 54 years. Pervasive function – Directing is required at all levels of the organization and implies issuing orders and instructions. Principle of communication – A good system of communication between the superior and his subordinates helps to improve mutual understanding. It can also be from a subordinate to the manager. Principle of comprehension – The communication should ensure that the recipients of the information actually comprehend it. Effective directing is an art which a manager can learn and perfect through practice. All Rights Reserved © 2019, Design & Developed By: Star Web Maker. It is telling the employees what to do and seeing to it that they do to the best of their ability. All the activities are interrelated. However, necessary actions will only initiate after a command in chief provides direction to the higher-level management. This orientation is necessary for them to accomplish the objectives of the organization. Positive, negative, monetary, non-monetary incentives may be used for this purpose. According to Kootz & O’Donell, “Managerial function of staffing involves manning the organization structure through proper and effective selection, appraisal & development of personnel to fill the roles designed un the structure”. The function of directing has got the following characteristics. Communication does not always flow from manager to subordinate. Personnel Management: it’s Definitions, Objectives and Functions! Direction has following elements: Supervision- implies overseeing the work of subordinates by their superiors. Management has been described as a social process involving responsibility for economical and effective planning & regulation of operation of an enterprise in the fulfillment of given purposes. The manager being the principle medium of communication, should keep lines of communication open. Delegation of authority and creation of responsibility. It is the function of leading the employees to perform efficiently, and contribute to their optimum for the achievement of the organizational objectives. Leadership- may be defined as a process by which manager guides and influences the work of subordinates in desired direction. Leadership – Leadership is the ability to persuade and motivate others to work in a desired way for achieving the goal. Hence the manager is to supplement objective methods of supervision and control with direct personal supervision to ensure personal contact. Directing is a key element in the process of management. According to KOONTZ, “Planning is deciding in advance - what to do, when to do & how to do. Proper discipline is required to be maintained in the organization for the orderly behaviour of the employees. Planning is necessary to ensure proper utilization of human & non-human resources. It helps to integrate the various activities and also helps in integrating the individual goals with organisational goals. Human Factor. Communications- is the process of passing information, experience, opinion etc from one person to another. Basically, motivation is directed towards goals and prompt people to act. It will take less then a minute, Role of Communication in the Organization, Organizational Culture and Employee Behaviour, Technological and other processes/equipments associated with steel industry, Management in steel plant along with training and development, Raw materials and other materials used in steel plants, Shape Control Technologies in Hot Strip Mill, Automation and Thickness Control in Hot Strip Mill, Shape and Gauge Control of Strip in a Cold Rolling Mill. It also oversees the performance of the employees for the achievement of the predetermined goals. Performance & security by Cloudflare, Please complete the security check to access. Whereas Luther Gullick has given a keyword ’POSDCORB’ where P stands for Planning, O for Organizing, S for Staffing, D for Directing, Co for Co-ordination, R for reporting & B for Budgeting. As a function of management, directing is useful to the organization in many ways as given below. While the functions of planning and organizing prepare a base for action, the function of directing initiates the action in the organization. It provides the necessary motivation to subordinates to complete the work satisfactorily and strive to do their best. – Newman and Warren. It is a two way process. The functions of planning and organizing lose their importance if the function of directing is missing in the chain of management functions. they are highly inseparable. Classification of grouping of activities. google_ad_client = "ca-pub-7057920448327527"; Upwards communication helps a manager to understand the subordinates to express their feeling. Principle of managerial communication – A good system of communication between the superior and his subordinates helps to improve mutual understanding. Proper communication results in clarity and securing the cooperation of subordinates. It is a bridge of understanding. Human behaviour is unpredictable by nature and conditioning the employee’s behaviour towards the goals of the enterprise is what the manager does in this function. For theoretical purposes, it may be convenient to separate the function of management but practically these functions are overlapping in nature i.e. An efficient system of control helps to predict deviations before they actually occur. The management experts have defined this function in many ways. • According to Theo Haimann, “Controlling is the process of checking whether or not proper progress is being made towards the objectives and goals and acting if necessary, to correct any deviation”. Create your account. The important elements of directing are given below and shown in Fig 1. Cloudflare Ray ID: 5efcce952823edd7 Motivation- means inspiring, stimulating or encouraging the sub-ordinates with zeal to work. It guides and helps the subordinates to complete the given task properly and as per schedule. Every manager exercises this function on his immediate subordinate. Throughout the working of the organization, a subordinate receives instructions from his superiors for doing his job.